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20     NETFLIX  X  THE ULTIMATUM  

2022

CLEAR THE AIR 

NETFLIX NEEDED SOME COOL SOCIAL CONCEPTS TO HELP PROMOTE THEIR NEWLY RELEASED SERIES, THE ULTIMATUM. 

WE PLUGGED THEM WITH A CONTENT STRATEGY THAT INCLUDED A INTIMATE, CROWD SOURCED Q&A SERIES TITLED, CLEAR THE AIR. WE ASKED THE CONTESTANTS THE MOST POPULAR FAN QUESTIONS FOUND ACROSS SOCIAL MEDIA.

THE CAMPAIGN GAINED OVER 1 MILLION VIEWS ON INSTAGRAM AND HELPED THE SERIES EARN 1 BILLION VIEWS ON NETFLIX, BECOMING NETFLIX'S #1 STREAMED SHOW.

CREATIVE PRODUCTION
CAMPAIGN PRODUCTION
ART
+ CREATIVE DIRECTION

DESCRIPTION

SERVICES

ATLANTA, GA, USA
33.7366 N, 84.3358 W