AT NBA ALL-STAR WEEKEND 2025, WE IGNITED CULTURAL HEAT FOR THE HENNESSY ARENA THROUGH A DYNAMIC SOCIAL-FIRST STRATEGY THAT SHATTERED EXPECTATIONS.

AS THE LEAD TENTPOLE IN THE BRAND’S ACTIVATION CALENDAR, OUR CREATIVE BLUEPRINT DELIVERED A 473% SURGE IN TOTAL ENGAGEMENTS AND AN 185% BOOST IN REACH.

THROUGH HIGH-IMPACT STORYTELLING, WNBA INTEGRATIONS, AND MOMENT-DRIVEN CONTENT ACROSS INSTAGRAM, WE SET A NEW STANDARD FOR BRAND VISIBILITY AND ENGAGEMENT.

CREATIVE PRODUCTION
CONTENT STRATEGY
ACTIVATION PRODUCTION
SOCIAL STRATEGY