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43     ISSA RAE  X  COMMUNITY  

2022

RAEDIO BRAND ACTIVATION

ENTERTAINMENT MOGUL AND ACTRESS ISSA RAE AND HER COMPANY RAEDIO NEEDED A CREATIVE WAY TO PROMOTE THE RELEASE OF INSECURE SEASON 5 SOUNDTRACK. WE CREATED AN IMMERSIVE SCAVENGER HUNT THROUGHOUT LOS ANGELES TAKING PLACE AT PROPERTIES OWNED BY ISSA AND IN DIFFERENCE SCENES FROM INSECURE. THE HUNT FEATURED TRIVIA, EXCLUSIVE MERCH AND AN AUGMENTED REALITY LISTENING EXPERIENCE.

EVENT DESIGN + PRODUCTION
EXPERIENTIAL STRATEGY
EXPERIENTIAL PROGRAMMING
BRANDED CONTENT

DESCRIPTION

SERVICES

LOS ANGELES, CA, USA
33.7366 N, 84.3358 W