AT DREAMVILLE FEST 2025, HENNESSY LIT UP THE SUMMER WITH ITS HIGHLINE ACTIVATION—BLENDING CULTURAL CACHET, SURPRISE CELEBRITY MOMENTS, AND STANDOUT CONTENT THAT SPARKED MAJOR ENGAGEMENT.

FROM NORMANI APPEARANCES TO RED CUP POVS AND VARSITY JACKET GIVEAWAYS, THE CAMPAIGN ACHIEVED A +363% YOY ENGAGEMENT SPIKE WITH A STANDOUT 63% ENGAGEMENT RATE, ANCHORED BY INSTAGRAM-FIRST STORYTELLING AND HIGH-SHAREABILITY TOUCHPOINTS.

KEY METRICS :

TOTAL CONTENT POSTED: 16

TOTAL ENGAGEMENTS +363% YOY

ENGAGEMENT RATE +63% YOY

EXPANDED REACH +184% YOY

CREATIVE PRODUCTION
CONTENT STRATEGY
BRANDED CONTENT
CONTENT CAPTURE
MARKETING