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15 ALLEN IVERSON X VIOLA
2022
BRAND ACTIVATION
VIOLA BRANDS NEEDED HELP PROMOTING THE RELEASE OF A NEW CANNABIS STRAND CREATED IN COLLABORATION WITH NBA LEGEND, ALLEN IVERSON.
SHOWING OUR RESPECT TO THE BASKETBALL GOD, WE BUILD A VIOLA BRANDED BASKETBALL COURT FOR THE PRODUCT LAUNCH IN LOS ANGELES. THE EVENT FEATURED VIOLA MERCHANDISE AND A SPECIAL APPEARANCE FROM IVERSON, HIMSELF.
ART + CREATIVE DIRECTION
EVENT DESIGN + PRODUCTION
EXPERIENTIAL STRATEGY
RETAIL OPERATIONS
DESCRIPTION
SERVICES
ATLANTA, GA, USA
33.7366 N, 84.3358 W
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