SIX DEGREES WHITE.png
2021-10-05_CUp-Cz1AFYX_2677944321134698002.jpg

15     ALLEN IVERSON   X  VIOLA

2022

BRAND ACTIVATION

VIOLA BRANDS NEEDED HELP PROMOTING THE RELEASE OF A NEW CANNABIS STRAND CREATED IN COLLABORATION WITH NBA LEGEND, ALLEN IVERSON. 

SHOWING OUR RESPECT TO THE BASKETBALL GOD, WE BUILD A VIOLA BRANDED BASKETBALL COURT FOR THE PRODUCT LAUNCH IN LOS ANGELES. THE EVENT FEATURED VIOLA MERCHANDISE AND A SPECIAL APPEARANCE FROM IVERSON, HIMSELF.

ART + CREATIVE DIRECTION
EVENT DESIGN 
+ PRODUCTION
EXPERIENTIAL STRATEGY

RETAIL OPERATIONS

DESCRIPTION

SERVICES

ATLANTA, GA, USA
33.7366 N, 84.3358 W