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15     ALLEN IVERSON   X  VIOLA

2022

BRAND ACTIVATION

VIOLA BRANDS NEEDED HELP PROMOTING THE RELEASE OF A NEW CANNABIS STRAND CREATED IN COLLABORATION WITH NBA LEGEND, ALLEN IVERSON. 

SHOWING OUR RESPECT TO THE BASKETBALL GOD, WE BUILD A VIOLA BRANDED BASKETBALL COURT FOR THE PRODUCT LAUNCH IN LOS ANGELES. THE EVENT FEATURED VIOLA MERCHANDISE AND A SPECIAL APPEARANCE FROM IVERSON, HIMSELF.

ART + CREATIVE DIRECTION
EVENT DESIGN 
+ PRODUCTION
EXPERIENTIAL STRATEGY

RETAIL OPERATIONS

DESCRIPTION

SERVICES

ATLANTA, GA, USA
33.7366 N, 84.3358 W

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